Each application of a business, product or event identity is a form of graphic communication to a potential client or consumer and works its silent magic any time, night or day. It does so by combining images and words in a graphic presentation that is self-explanatory to any viewer, whether viewed as signage, in print or on the web.
Words and pictures are capable of delivering straight-forward information, but can also be used to create atmosphere, tell stories, communicate ideas or provide a wide range of expression.
The effectiveness of the communication is the result of organization, creative ideas, visual awareness, technical application and marketing sensibility. When it succeeds, it creates a direct and powerful link to a targeted audience.