The ink-to-paper world of print media results in all manner of individual items produced in quantities, containing information and ideas, and destined for targeted audiences. Business cards, post cards, newspapers, magazines, brochures, posters, flyers, newsletters, labels, packaging etc., are just a few print media applications available.
Web media turns that model on its head, by providing a single site to which anyone from around the world can visit at any time night or day. There are also many ways of reaching targeted audiences on the internet with the web serving as a home base.
Both web and print have their strengths and weaknesses and each requires quite different technical facility in order to effectively communicate. Together they offer unlimited marketing opportunities.